Gone are the days that door-to-door selling simply isn't going to cut it with B2B marketing. If you look back at the B2B sales strategies that worked well a decade ago, they may not function quite well today and certainly not in the future.
Modern organisations of our times believe that diversity of staff brings more value and productivity to a company. To form an ethnically diverse workforce, they provide equal opportunities to individuals from all walks of life.
Customers are the lifeblood of any commercial organisation. Most businesses, whether they run a local or global operation, understand the importance of keeping their customers happy and know how poor customer service can quickly lead to a drop in loyal customers.
Social media is a wonder tool for small businesses; it allows you to market your business in various customised creative ways at a relatively low cost. Having a solid social media presence gives any company a definite competitive edge, on the other hand, creating an impressive social media presence can’t be done overnight.
Organisations are constantly changing for two prime reasons – the need to increase revenues/ decrease costs and the need to be more effective. The purpose of transformation is to turn around a present state to a projected higher state.
“Words should be used as tools of communication and not as a substitute for action. - Anonymous”
Communication is the basis of all human relationships. Whether it’s personal or professional, you just can't do without communication. In order to build a good relationship with your clients, suppliers or employees, effective communication is essential.
One cannot rate an employee for performance shortfalls without a performance review, and all performance reviews insist that the employee is responsible for achieving agreed objectives. Employee performance is tied to organization wide targets and key performance indicators. Words used to describe performance are monotonously repetitive.
Setting up and running a small business, no matter how small, is tricky business. To gain and maintain that competitive edge, having a solid foundation and a smooth operational system in place is essential.
There could be no truer statement! Whom have you motivated? Your kids, adolescents, domestic staff, departmental staff or possibly the spouse! There are so many skills involved in each of these spectrums, never the same ladle for every dish.
Talk of collaborative management skills and one’s mind immediately projects to the likes of Bill Gates, Steve Jobs, Mahatma Gandhi, and Mother Theresa,who managed to gather large masses of people towards one goal.
People (well, the majority at least) tend to judge quickly based on very little. We, humans, are a very complex bunch, and our feelings and emotions play a major role in everything we do, regardless of how objective we try to remain.
Employee disengagement? That’s a horror word for employers and definitely one they would not associate with their organization, no matter how many employees come and exit their doors in short succession.
In a day and age where opportunities, possibilities and outcomes have all got to be predetermined weighted and predicted, it has got to a point where it has become a profession for some to provide proper ‘analysis’.
On Saturday 25th April, tragedy struck Nepal in the form of a 7.8 magnitude earthquake, causing massive destruction and affecting over 8 million people all over the country, as well as in the neighbouring India and Tibet.
Online surveying is a survey method which is conducted via the internet, and with the growth of technology it has become one of the most efficient methods for businesses to research their target audience.
Responsive web design is the approach of providing the optimal user experience across a wide range of devices from desktop computers to mobile phones by minimising activities of altering, swinging and scrolling.
According to all Sleep Educators and Therapists, night owls are not so due to a desire to keep their eyes open with clips however late and resolutely go on and on, but those whose natural physiology predisposes them to later sleep/wake up times.
When thinking about Computer Science, the first few things that come to the mind is standard desktops, movies like transformers, software and Bill Gates. Among all, one of the most interesting elements is Application Development.
Are you one of those people who pat themselves on the back that “everything is in perfect order before I leave…” or one of those people who think “OK, the sky will not come down because I was a bit late…” and leisurely attend to their tasks with no sense of urgency at all, whether it is feeding the dog or out on a quick exercise run?
Newsletters are not just about sharing articles on the latest industry happening, or the news about your brand. It is a great online tool for creating engagement with your customer base, and a way to increase your brand awareness.
Surveys are questionnaires you send out to target audiences to get information. They are extremely helpful tools in collecting opinions and feedback, suggestions and criticism from the general public and customers.
Email marketing is on the rise in Sri Lanka. Many companies are now seen to promote their products and services via email and there are many new providers of email marketing services, sending emails at times to over 100,000 contacts.
SEO (Search Engine Optimization) audit helps you to keep your site ranking well in search engines. The main goal of the SEO audit is to identify the challenges and opportunities in a site in terms of ranking high on search engines .
Sri Lanka witnesses hundreds of new business ventures every day, in both product and service industries. While some of them bloom and blossom, others do not succeed and close shop. At the end the best performers survive.
Google analytics is a free service that provides monitoring and analysis of traffic on your website. This tool can be used for monitoring website performance, in particular for search engine optimization (SEO).
This is when you or your client decide to change their website domain name to a sub-domain, a completely new domain, a new location, or introduce new pages that are completely different from the previous site pages.